Wow, talk about being direct to your customers. Microsoft seems to be getting grip on these commercials. I love these ads. Microsoft is quickly shifting gears; from vague and witty Seinfeld commercials to quite a direct response to “I’m a Mac” commercials by Apple. At present they seem more like a defending-the-Microsoft-brand commercials, but a few more ads in these series and they may have something quite substantial in their hands. Tell me what you think.